Babbel and Disney Team Up to Celebrate the Release of Disney’s "Encanto" and Language's Role in Opening Doors to Discovery, Adventure and Understanding
New York / Berlin, December 8, 2021: Babbel, the world’s leading online language learning ecosystem, is teaming up with Walt Disney Animation Studios for a global campaign celebrating the release of, “Encanto”, in theaters now. Both Babbel’s app-based lessons and Disney Animation’s film, “Encanto” celebrate the journey to self-discovery and capture the magic of language in exploring worlds beyond our own front door.
Julie Hansen, U.S. CEO and Chief Revenue Officer of Babbel, says, “We fell in love with this film the minute we met it. 'Encanto' explores the ability of language to open doors and enable new experiences, making it a natural fit for Babbel. The film emphasizes that life is about trying to understand ourselves and one another, echoing Babbel’s purpose of ‘creating mutual understanding through language’. We are thrilled to be able to amplify this message in connection with Disney’s “Encanto,” reaching millions of people worldwide.”
Babbel offers lessons created by language experts to teach learners of all levels how to have real-world conversations. In addition to an expert-developed language learning app, Babbel offers an ecosystem of immersive learning experiences, including Babbel Live virtual classes, award-winning podcasts, cultural insights, helpful videos and dynamic games. Babbel's ecosystem of interconnected language learning tools gets learners speaking basic conversations A study with Yale University shows that, with Babbel, beginning learners can gain novice level proficiency in just weeks, empowering them to discover the world beyond their front door.
Walt Disney Animation Studios’ “Encanto” tells the tale of an extraordinary family, the Madrigals, who live hidden in the mountains of Colombia, in a magical house, in a charmed place called an Encanto. The magic of the Encanto has given every child in the family a unique gift, from super strength to the power to heal—every child except one, Mirabel (voice of Stephanie Beatriz). But when she discovers that the magic surrounding the Encanto is in danger, Mirabel decides that she, the only ordinary Madrigal, might just be her exceptional family’s last hope. In theatres now, the film features all-new songs by Emmy®, GRAMMY® and Tony Award® winner Lin-Manuel Miranda (“Hamilton,” “Moana”) and is directed by Jared Bush (co-director “Zootopia”) and Byron Howard (“Zootopia”, “Tangled”), co-directed by Charise Castro Smith (writer “The Death of Eva Sofia Valdez”), and produced by Yvett Merino and Clark Spencer; Castro Smith and Bush are screenwriters on the film.
The global campaign runs in the US from November 17 to December 12, 2021 and from November 23 to December 13, 2021 in Canada, the United Kingdom, France, Italy, Switzerland and Germany. The global campaign will be hosted on television and digital platforms in the United States, Canada, United Kingdom, France and Italy and the campaign will be exclusively digital in Germany and Switzerland.
Babbel develops and operates an ecosystem of interconnected online language learning experiences and is driven by the purpose of creating mutual understanding through language. This means building products that help people connect and communicate across cultures. The Babbel App, Babbel Live, Babbel Podcasts and Babbel for Business products focus on using a new language in the real world, in real situations, with real people. And it works: Studies by linguists from institutions such as Michigan State University, Yale University and the City University of New York demonstrated the efficacy of Babbel’s language learning methods.
The key is a blend of humanity and technology. Babbel offers more than 60,000 lessons across 15 languages, hand-crafted by more than 180 didactics experts, with user behaviors continuously analysed to shape and tweak the learner experience. This results in constantly adapting, interactive content with live classes, games, podcasts and videos that make understanding a new language easy, from Spanish to Indonesian.
Because Babbel is for everyone, its team is as diverse as its content. From its headquarters in Berlin and its U.S. office in New York, 750 people from more than 65 nationalities represent the backgrounds, characteristics and perspectives that make all humans unique. Babbel sold over 10 million subscriptions by creating a true connection with users.
More information: www.babbel.com